• Man wearing a San Francisco sunset Golden Gate Bridge hoodie on the waterfront
  • Woman wearing a San Francisco California souvenir t-shirt on the waterfront
  • Man wearing a San Francisco California Est. 1848 quarter-zip sweatshirt

Top selling collections

The Cable Car Store storefront and sign at PIER 39

The Cable Car Store

Located in the heart of PIER 39, The Cable Car Store has been San Francisco's go-to destination for authentic gifts and keepsakes since 1992.

  • High-quality merchandise straight from our PIER 39 location.
  • Carefully designed ornaments, apparel, and collectibles made to last a lifetime.
  • Visit our physical shop in San Francisco or order online anytime.

Products Most Viewed

Five-star customer review of The Cable Car Store

‘‘The Cable Car Store is really great and has tons of amazing products. The customer support is really helpful and they respond within a matter of hours.’’

⭐⭐⭐⭐⭐

Texas_Nomad

Loved by world travelers. Cherished by locals.

Real stories from people who took a piece of the city's history home with them.

  • The Cable Car Store is such a gem! Located right at Pier 39, it’s the perfect stop for anyone looking to bring a piece of San Francisco home. 5.0/5 Lenses and Latitudes, Google review
  • Riding the cable car was a dream come true. Getting to shop the store afterwards was such a fun treat! We got an ornament for the Christmas tree. 5.0/5 Courtney C., Google review
  • My son spotted this store from the entrance of the Pier. With his love of trains (or anything similar), he enjoyed this store and took me awhile to get him to leave. This store is heaven. … Lots of gifts and souvenirs to choose from. Staff is very friendly. 5.0/5 DannybOi R., Google review
  • This place was a great store, it had a lot of cool cable car designs, and I feel like almost all of the items in the store had some connection to the SF cable cars. 5.0/5 ZiHan, Google review
  • Good varieties with decent prices. Julio helped us and he was super friendly… It’s been my second visit to pier 39 and I am from Canada. I would recommend anyone going there to try this store. 5.0/5 Vanraj L., Google review
  • They had a very unique windbreaker that I only saw in a couple of stores but they had the best price. 5.0/5 Christine C., Google review

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